I build visual worlds that move at the speed of live sports.

 

Whether I am standing on a hot pit road capturing split-second race action or directing high-energy launch events for global athletic leaders, my career sits right at the intersection of adrenaline, sports culture, and sharp visual design.

 

Trackside Grit & Creative Systems

Having spent over two seasons inside the NASCAR Xfinity Series garage, I learned how to thrive under live broadcast pressure. As a Public Relations & Creative Manager, I owned the complete visual identity of a racing program—designing custom paint schemes, apparel graphics, partner pitch decks, and real-time digital content. I love the rush of turning fast-paced garage moments into cohesive, high-visibility campaigns that keep fans locked in and primary sponsors deeply valued.

 

Finish-Line Energy & Movement

Today, as a Digital Media & Branding Manager at Fleet Feet, I bring that exact same race-day intensity to the running world. A running store isn't just a retail space—it's a hub for early-morning training runs, marathon prep, and electric finish-line celebrations. I build omni-channel campaigns, produce quick-turn vertical video, and design custom event graphics for global partners like Brooks, HOKA, Adidas, and New Balance that inspire athletes to lace up and show up.

 

The Core Philosophy

I don’t just design to make things look good. I design visual experiences that people remember. Every project I touch—from a custom car wrap to a community race launch—begins with the same question: How can this make someone feel like they belong?

 

Because the best brands don’t just sell products or sponsor cars. They create moments people remember, communities they return to, and stories they are proud to be part of. That is the kind of work I strive to create—design that doesn't just get seen, but gets people moving.